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Corporate culture is one of the core competitiveness of corporate development. It spreads and reflects the following information to our customers, partners, employees and other social sectors:

What is the purpose and significance of the existence of the enterprise, that is, what is the mission of the enterprise? what are we going to do? What to create? What to contribute to society?

What is the goal of corporate development, that is, the corporate vision? What are our prospects? What will our future be like?

Our approach and code of conduct, that is, what are the corporate values? What are the company's professional requirements and codes of conduct for employees? What kind of values, principles and codes of conduct do we follow?

We are working hard to establish a high-performance corporate culture, in order to promote the company's leading position in the industry.

Mission

Customer success
Achieve employees
Achievement partner
Good for society

01 Customer success

We are committed to providing customers with the most cost-effective products and high-quality services, and strive to become a trusted partner of customers, and to achieve our business in the process of achieving customers.

02 Achieve employees

Employees are our greatest wealth. We will help employees acquire better skills and personal growth, and strive to make the company a stage for employees to realize their dreams.

03 Achievement partner

We will establish a fair, just and open communication platform and cooperation mechanism, and focus on the quality of cooperation. We look forward to establishing long-term win-win cooperation with our partners.

04 Good for society

We conserve natural resources and protect the environment. We operate with integrity and pay taxes legally. While achieving business, we benefit society.

Company Vision

Become the most powerful manufacturing company in the field of helmets in the world!

---Field: Helmet Industry

---Market: Globalization

---Positioning: the most powerful

Strong innovation ability, fast development speed; high cost-effective manufacturing ability;
Adopt advanced management mode

2016-2018

Company Vision

Become the most powerful manufacturing company in the field of helmets in the world!

---Field: Helmet industry (later expanded to sports equipment industry)

---Market: Globalization

---Position: The most respected leading company

Leading technology; the best brand influence; the world's top three market share (in each market segment)

NOW

COMPANY VISION

Customer first

Focus on the needs of target customers, always pay attention to the needs and ideas of customers, provide services to customers and strive to satisfy customers, and ultimately establish long-term good cooperative relations, so as to benefit the enterprise.

Change and innovation

Meet changes, be brave to innovate, use open thinking and innovative methods to improve and make breakthroughs in existing work, do not restrict thinking due to experience, dare to break through tradition, continue to explore innovation, and enjoy it.

Keep improving

Practical diligence, professional perseverance, excellence, with the desire and passion to continuously surpass, actively put into action and perseverance, and strive to achieve higher goals.

Take the initiative

Dare to take responsibility, have the beginning and the end, take the initiative to provide high-quality services for front and back process partners and cross-departmental work connection, do not give up responsibility due to the process, and always insist on being responsible for the final result of the work.

Teamwork

Actively and openly communicate effectively, listen to the opinions and opinions of others, actively share business knowledge, experience and information, share responsibility and collaborate together to achieve a win-win and satisfactory result.

Integrity

Honesty, honesty and commitment, consistent words and deeds, strictly abide by the corporate code of conduct, defend professional ethics, and perform high standards of morality.